Course Outline
Introduction
- Overview of Salesforce Marketing Cloud for government
- Key features and benefits
- Understanding the Salesforce Marketing Cloud architecture
- Integration with Salesforce CRM for government operations
Email Studio
- Basics of email marketing for government communications
- Navigating the Email Studio interface for efficient use in public sector workflows
- Creating and managing email templates to meet government standards
- Segmentation and subscriber management for targeted outreach
- Conducting A/B testing and email analytics to optimize performance
Journey Builder
- Introduction to customer journeys in the public sector
- Designing and building customer journeys to enhance citizen engagement
- Triggering mechanisms and journey settings for government applications
- Personalization and dynamic content to meet diverse needs
- Analyzing journey performance to ensure accountability and effectiveness
Audience Builder and Segmentation
- Understanding audience builder in a government context
- Creating segmented audiences for targeted communications
- Data import and management to maintain accuracy and compliance
- Cross-channel segmentation strategies to enhance outreach
Automation Studio
- Introduction to marketing automation for government use
- Automation studio interface and features tailored for public sector needs
- Building and managing automation workflows to streamline processes
- Integrating automation with journeys to enhance efficiency
- Reporting and analytics for automation to support decision-making
Mobile Studio
- Mobile marketing essentials for government agencies
- SMS and MMS marketing strategies to engage citizens on the go
- Setting up mobile campaigns for effective communication
- Mobile messaging and push notifications for timely updates
- Analyzing mobile marketing performance to refine strategies
Social Studio
- Integrating social media with marketing cloud for government outreach
- Social media marketing strategies to enhance public engagement
- Managing social media content and engagement to build trust
- Social listening and analytics to inform policy and service improvements
Advertising Studio
- Overview of advertising studio for government campaigns
- Creating and managing advertising campaigns to reach broader audiences
- Audience building for advertising to target specific demographics
- Tracking and measuring ad performance to ensure ROI
Data Management
- Understanding data structure in marketing cloud for government use
- Data import and export techniques to maintain data integrity
- Data security and compliance to protect sensitive information
- Using data extensions and SQL queries to enhance analytics
Summary and Next Steps
Requirements
- Basic understanding of digital marketing strategies and techniques
- Foundational knowledge of Salesforce CRM systems
Audience for Government
- Marketing professionals within government agencies
- Salesforce administrators supporting public sector operations
Testimonials (5)
The way of interaction with students
izabela - BCA Polska Sp. z.o.o.
Course - Salesforce for Sales and Administration
The trainer was flexible and was always looking for our feedback. Prior to going to the next topic he wanted to make sure everybody understood what was explained in the previous one.
Valentin - PTC EASTERN EUROPE S.R.L
Course - Salesforce for Administrators
Fortunately I was 1 on 1 with my trainer. This was very good. Victor worked at my pace, he explained things clearly and I was very happy with the outcome.
Craig - Superior Minerlas
Course - Salesforce for End Users
application scenarios introduction
Rachel - ge ren
Course - Salesforce CPQ for Administrators
The style and method of Training, it was more interacting than just listening in through the whole training, She gave me chance to practically apply her teachings while she was doing the training. So i really enjoyed that, gave me all the attention and asked where and what needed her to show me and i learned so many new features and have more knowledge now than before, i also gained some confidence in doing my work and using Salesforce.
