Course Outline

Day One

Introduction to Customer Care Strategy for Government

  • Describing customer service in the public sector
  • Identifying customer expectations for government services
  • Providing excellent customer service for government agencies
  • Building competitive advantage through superior customer care for government operations

Customer Care Process for Government

  • Customer contact model and service standards for government
  • Creating lasting first impressions in public sector interactions
  • Building and maintaining contact with citizens and stakeholders
  • Using positive language and tone of voice in government communications

Building the Government’s Brand

  • Brand image in the marketplace for government services
  • Active listening and responsive communication in public sector interactions
  • The Golden Circle as a core model for government initiatives

Day Two

Handling Customer Requests for Government

  • Identifying challenging customer requests in the public sector
  • Responding to challenging customer requests assertively for government agencies
  • Assertive techniques for effective communication with citizens
  • Managing emotions during stressful situations in government service delivery

Handling Complaints for Government

  • Dealing with difficult situations in public sector customer service
  • Resolving problems efficiently for government operations
  • Coping with unsatisfied customers in the public sector
  • Conflict resolution strategies for government agencies

Service Recovery for Government

  • Turning disappointment into delight in government services
  • Identifying the nature of customer complaints in the public sector
  • Responding to customer complaints effectively for government agencies

Day Three

Building Customer Relationships for Government

  • The relationship triangle – trust and loyalty in public sector interactions
  • What differentiates us from other service providers for government?
  • Identifying ways to add value and exceed customer expectations in the public sector

Understanding Ourselves and Others for Government

  • Types of personality in the context of government services
  • Communication with different personality types in the public sector
  • Psychological typology of clients for government agencies

Effective Communication for Government

  • The process of communication in government settings
  • Practical skills to communicate openly in the public sector
  • Verbal and non-verbal language in government customer care
  • Open questions in Customer Care Strategy for government services

Applying the Learning for Government

  • Review of learning outcomes for government participants
  • Action planning for participants to implement in their government roles

Requirements

The provided content is essential for government agencies to ensure effective and transparent communication with the public. For government entities, maintaining clear, factual, and neutral language is crucial in all official communications. This approach supports public sector workflows, enhances governance, and upholds accountability.
 21 Hours

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