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 Duration 7 hours

Course Outline

Introduction

• Factors contributing to product failure: misalignment between deliverables and stakeholder requirements

Stakeholder Engagement and Interviews

• Development of structured interview protocols • Techniques for eliciting objective responses without bias • Analysis and synthesis of qualitative data

Workflow and Process Analysis

• Mapping end-to-end user workflows • Identification of critical friction points and operational inefficiencies

Translating Insights into Operational Actions

• Formulating evidence-based hypotheses • Prioritizing and documenting backlog items for implementation

Prototype Validation

• Conducting low-cost viability testing prior to full-scale development • Collaborating with user experience specialists on prototype design

Practical Application

• Execution of a comprehensive interview cycle and workflow mapping exercise using a real-world case study

Summary and Strategic Recommendations

Requirements

Prerequisites

• No prior professional experience in stakeholder research is necessary

Target Audience

• Product Owners and project managers
• UX designers and research analysts
• Business units seeking to anchor decision-making processes in verified stakeholder evidence

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