Course Outline

Introduction to Persuasive Communication for Government

  • Definition of persuasive communication for government
  • The psychological foundations of persuasion in public sector contexts
  • The role of emotions and logic in influencing stakeholders and the public
  • Common barriers to effective persuasive communication in government settings

Persuasive Communication Techniques for Government

  • The principles of persuasion: ethos, pathos, and logos in governmental communications
  • Framing messages for maximum impact in policy and public engagement
  • Using storytelling and metaphors to engage and convince stakeholders for government initiatives
  • Building credibility and trust in communication with the public and colleagues

Nonverbal Communication: Importance of Body Language in Government Settings

  • Understanding the role of gestures, posture, and facial expressions in governmental interactions
  • The impact of eye contact on persuasion in government communications
  • Mirroring and matching techniques to build rapport with stakeholders for government
  • Using voice modulation and tone to enhance persuasive communication in public sector roles

Application of Persuasive Communication in the Government Workplace

  • Persuading colleagues, clients, and stakeholders in governmental contexts
  • Handling objections and overcoming resistance in government projects
  • Negotiation and conflict resolution strategies for government professionals
  • Effective communication in meetings and presentations for government audiences

Final Workshop and Assessment for Government Professionals

  • Group exercises: Practicing persuasion in real-world government scenarios
  • Role-playing and feedback sessions tailored to government roles
  • Final exam to assess knowledge acquired for government communication

Summary and Next Steps for Government Communication Improvement

Requirements

  • Fundamental knowledge of communication principles for government
  • Experience in professional or business interactions

Audience

  • Government professionals
  • Sales and marketing teams within the public sector
  • Managers and team leaders in governmental organizations
  • Public speakers and trainers for government
 24 Hours

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