Course Outline

Introduction to Persuasive Communication for Government

  • What is persuasive communication?
  • The psychological principles underlying persuasion
  • The interplay of emotions and logic in influencing others
  • Common obstacles to effective persuasive communication

Persuasive Communication Techniques for Government

  • The foundational elements of persuasion (ethos, pathos, logos)
  • Crafting messages to achieve maximum impact
  • Leveraging storytelling and metaphors to engage and persuade
  • Establishing credibility and trust in communication

Nonverbal Communication: The Importance of Body Language for Government

  • The significance of gestures, posture, and facial expressions
  • The role of eye contact in persuasive interactions
  • Mirroring and matching techniques to build rapport
  • Utilizing voice modulation and tone to enhance persuasiveness

Application of Persuasive Communication in the Workplace for Government

  • Influencing colleagues, clients, and stakeholders
  • Addressing objections and overcoming resistance
  • Strategies for negotiation and conflict resolution
  • Effective communication during meetings and presentations

Final Workshop and Assessment for Government

  • Group exercises: Practicing persuasion in real-world scenarios
  • Role-playing sessions with feedback
  • A final exam to evaluate the knowledge gained

Summary and Next Steps for Government

Requirements

  • Basic understanding of communication principles for government
  • Experience in professional or business interactions

Audience

  • Business professionals within the public sector
  • Sales and marketing teams for government agencies
  • Managers and team leaders in government organizations
  • Public speakers and trainers serving government audiences
 24 Hours

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