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Duration 24 hours
Course Outline
Foundations of Persuasive Communication
- Defining persuasive communication in a professional context
- Psychological underpinnings of influence and persuasion
- The interplay of emotional appeal and logical reasoning in stakeholder engagement
- Common obstacles to effective communication in organizational settings
Strategic Persuasion Techniques
- Applying core persuasion principles (ethos, pathos, logos) for public sector relevance
- Structuring messages for maximum clarity and impact
- Leveraging narrative and metaphorical elements to enhance understanding and agreement
- Establishing credibility and trust through consistent professional communication
Nonverbal Communication: The Significance of Body Language
- Evaluating the influence of gestures, posture, and facial expressions on message reception
- The role of eye contact in fostering trust and engagement
- Employing mirroring and matching strategies to strengthen professional rapport
- Optimizing vocal variety and tone to reinforce persuasive intent
Implementing Persuasive Communication in Professional Environments
- Influencing colleagues, clients, and key stakeholders effectively
- Addressing objections and mitigating resistance to change
- Strategies for negotiation and constructive conflict resolution
- Delivering clear and compelling communication in meetings and formal presentations
Practical Workshop and Performance Assessment
- Collaborative exercises: Simulating persuasion in realistic operational scenarios
- Interactive role-playing and structured peer feedback
- Comprehensive assessment to validate acquired competencies
Conclusions and Recommended Follow-Up Actions
Requirements
- Foundational knowledge of communication principles
- Practical experience in professional or organizational interactions
Target Audience
- Government and business professionals
- Sales, marketing, and outreach teams
- Managers, supervisors, and team leaders
- Public speakers, educators, and trainers
Testimonials (2)
We have to have the right strategies to communicate better and this training has given us that.
Louella Macasaet - Agile Marketing Consultancy
Course - Effective Communication in the Workplace
Meeting efficiency is something that's fairly "basic", but not thought about a lot and with really large implications on people/company time. Understanding these best practices and keeping them top-of-mind will be of immediate help.