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 Duration 14 hours

Course Outline

Day One

  • Characteristics of Successful Proposals
  • Classification of Proposal Types
  • Competencies in Proposal Drafting
    • The Drafting Methodology
    • Frequent Errors in Proposal Creation
  • Evaluation of the Target Audience
  • Essential Interrogatives for Response in Proposals
  • Establishing Proposal Goals
  • Determining the Scope of Inclusions and Exclusions
    • Ideation and Brainstorming Instruments

Day Two

  • Aggregation of Information
    • From Structural Mapping to Initial Drafting
  • Architectural Framework of the Proposal
    • Selection of Terminology and Language
  • Appropriate Integration of Visual Elements and Graphics
  • Development of the Narrative Component
  • Assessment Protocols for Proposals
  • Criteria for Competitive Advantage
  • Standardized Templates for Proposals

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