Online or onsite, instructor-led live Salesforce training courses demonstrate through interactive hands-on practice how to use Salesforce and its products.
Salesforce training is available as "online live training" or "onsite live training." Online live training (also known as "remote live training") is conducted via an interactive, remote desktop. Onsite live training can be conducted locally on customer premises in Michigan or in Govtra corporate training centers in Michigan.
Govtra -- Your Local Training Provider for government and public sector organizations.
Detroit, MI - Renaissance Center
400 Renaissance Center, Detroit, United States, 48243
The GM Renaissance Center is conveniently located in downtown Detroit and easily accessed by car via Interstates 75 or 94, with secure underground parking available on site. Travelers flying into Detroit Metropolitan Airport (DTW) can expect a 25–30 minute trip by taxi or rideshare via I‑94. Public transit is efficient: the Detroit People Mover stops directly at the Renaissance Center station, and DDOT routes 3 and 9 serve nearby Jefferson Avenue. Pedestrian skywalks provide safe indoor access from downtown hotels, parking garages, and the riverwalk.
Ann Arbor, MI – Regus - South State Commons I
2723 S State St, Ann Arbor, United States, 48104
Regus South State Commons I is conveniently located off I‑94 via Exit 177 (State Street), with easy access to downtown Ann Arbor and surrounding suburbs. The building offers free on-site surface parking for guests. From Detroit Metropolitan Airport (DTW), the venue can be reached in approximately 20–25 minutes by taxi or rideshare via I‑94 West. Local public transit service (TheRide) operates Route 24 along South State Street, with a stop within a short 2-minute walk of the building.
Grand Rapids, MI - Regus – Calder Plaza
250 Monroe Ave NW, Grand Rapids, United States, 49503
The venue sits centrally at 250 Monroe Avenue NW in downtown Grand Rapids, easily accessed by car via US‑131 or I‑196—with connections via Monroe or Ottawa exits—and offers shared underground and surface parking. From Gerald R. Ford International Airport, take I‑96 East then I‑196 West into the city; the drive is about 20 minutes. Public transit through Rapid bus routes stops near Monroe or Ottawa Avenue, just a short walk from the Regus entrance; the downtown area is pedestrian-friendly.
Lansing, MI - Regus - One Michigan Avenue
120 North Washington Square, Lansing, United States, 48933
The venue is located in the heart of Lansing’s central business district at 120 North Washington Square, easily accessible by car via I‑496 or US‑127 with convenient street parking and a nearby parking ramp. From Capital Region International Airport (LAN), the location is approximately a 12‑minute drive west via I‑96 and US‑127, with taxis and rideshares readily available. Public transit users can take CATA bus routes that stop just a block away on Washington or Grand Avenue, offering seamless access to the venue.
Salesforce is a leading Customer Relationship Management (CRM) platform used to track, optimize, and scale sales performance.
This instructor-led, live training (online or onsite) is designed for intermediate-level sales practitioners who aim to enhance their selling performance through modern, high-impact sales techniques supported by Salesforce. This training is tailored to align with the needs of public sector workflows and governance for government agencies.
Upon completing this training, participants will be able to:
Apply modern cold calling strategies that boost engagement.
Use proven scripts to increase conversion rates.
Build rapport quickly using psychological and human-connection techniques.
Leverage Salesforce to track activities and accelerate results.
Format of the Course
Live demonstrations and guided discussions.
Hands-on practice using real-world sales scenarios relevant to government operations.
Interactive exercises within a live Salesforce environment for government use.
Course Customization Options
Customization of examples, scenarios, and exercises is available upon request to better fit the specific needs of your agency.
Salesforce is a leading cloud CRM platform that enables organizations to manage customer relationships, automate processes, and enhance collaboration. This practical, hands-on course covers core configuration, object and app design, automation with workflows and Process Builder/Flow, and productivity features to help teams work more efficiently.
This instructor-led, live training (online or onsite) is designed for beginner-level to intermediate-level administrators, business users, and team leads who wish to configure Salesforce, automate common processes, and improve user productivity.
By the end of this training, participants will be able to:
- Configure objects, fields, page layouts, and record types to model business data.
- Design and build Lightning apps and pages using the Lightning App Builder.
- Create automation using Flow and process automation tools to streamline tasks.
- Enable productivity and collaboration features such as Lightning Experience, Chatter, and productivity integrations.
- Build basic reports and dashboards to surface key metrics.
**Format of the Course**
- Interactive lecture and demonstration.
- Hands-on guided exercises in a sandbox org.
- Real-world scenarios and a short capstone lab.
**Course Customization Options for Government**
To request a customized version focused on Sales Cloud, Service Cloud, or custom objects, please contact us to arrange.
Salesforce is a robust cloud platform designed to support the entire insurance lifecycle, from initial quoting and sales through claims management and policy administration.
This instructor-led, live training (available online or onsite) is tailored for intermediate-level professionals in the insurance and leasing sectors who wish to configure, extend, and optimize Salesforce to manage offerings, automate claims processes, and handle full policy lifecycles.
By the end of this training, participants will be able to:
Configure Salesforce for generating quotes and setting prices for insurance products.
Manage post-sales activities, including claims processing, event registration, and payment automation.
Model insurance products and administer policies throughout their entire lifecycle.
Adapt Salesforce to meet regulatory and operational requirements specific to the insurance and leasing industries.
Format of the Course
Interactive lectures and discussions.
Practical hands-on use of Salesforce Insurance tools and configurations.
Guided exercises focused on product creation, claims workflows, and policy automation.
Course Customization Options
To request a customized training for government or private sector insurance and leasing products, please contact us to arrange.
This instructor-led, live training (available online or onsite) is designed for government sales professionals at beginner to intermediate levels who aim to utilize Salesforce to manage leads, opportunities, accounts, and customer interactions. The goal is to enhance deal closure rates and improve overall sales performance.
By the end of this training, participants will be able to:
- Navigate the Salesforce Sales Cloud interface with confidence.
- Effectively manage leads, contacts, accounts, and opportunities.
- Utilize Salesforce tools to streamline workflows and track performance.
- Leverage reports and dashboards to gain valuable insights into the sales pipeline for government.
This instructor-led, live training (available online or onsite) is designed for intermediate-level marketing analysts and professionals who wish to refresh and enhance their Pardot skills, with a focus on advanced reporting, dashboards, and engagement strategies.
By the end of this training, participants will be able to:
- Optimize Pardot for government use in advanced email marketing and engagement tactics.
- Master the creation and analysis of reports and dashboards.
- Enhance prospect assignment strategies and engagement programs.
- Leverage Pardot’s dynamic content and custom redirects to improve campaign performance.
This instructor-led, live training (online or onsite) is designed for government sales professionals and administrators who wish to effectively use and manage Salesforce Sales Cloud and its administrative features.
By the end of this training, participants will be able to:
- Navigate and utilize Salesforce Sales Cloud with proficiency.
- Manage leads, accounts, contacts, opportunities, and cases efficiently.
- Generate reports and dashboards to provide insights into sales performance.
- Implement automation and workflow rules within Salesforce for government processes.
- Customize security settings and manage user access to ensure compliance with government standards.
- Integrate Salesforce with Power BI, Tableau, and other tools for real-time data analysis in a public sector context.
This instructor-led, live training (online or onsite) is aimed at intermediate-level developers who wish to learn how to design, develop, and deploy responsive and dynamic email templates tailored for various Salesforce marketing campaigns for government.
By the end of this training, participants will be able to:
- Use HTML5 and CSS3 to design and develop responsive, accessible, and interactive email templates that are optimized for performance across various devices and email clients within the Salesforce ecosystem.
- Leverage Salesforce data to create personalized email experiences that enhance communication with constituents.
- Test, deploy, and analyze email campaigns within Salesforce, utilizing analytics to inform decisions and optimize future campaigns for better performance and higher engagement in government workflows.
This instructor-led, live training in [location] (online or onsite) is aimed at intermediate-level marketing professionals who wish to acquire the skills and knowledge necessary to effectively use Salesforce Marketing Cloud for comprehensive digital marketing and customer engagement.
By the end of this training, participants will be able to:
- Understand the features, functionalities, and architecture of Salesforce Marketing Cloud.
- Learn how to create, manage, and optimize email, social, mobile, and advertising campaigns using Marketing Cloud.
- Manage data within Marketing Cloud, create segmented audiences, and utilize data for targeted marketing efforts, ensuring alignment with best practices for government.
In this instructor-led, live training for government personnel (available online or on-site), participants will gain an understanding of the architecture, design, and operational features that comprise Salesforce CPQ. Through practical exercises, they will step through the setup, configuration, and maintenance of a sample Salesforce CPQ installation, tailored to meet the specific needs and workflows of government agencies.
This instructor-led, live training in Michigan (online or onsite) is designed for government web developers who wish to create real-time applications using Salesforce Development.
By the end of this training, participants will be able to:
- Build real-time applications using the Apex programming language.
- Create test classes with Apex to enhance code coverage in Salesforce.
- Develop and utilize REST and SOAP web services using Apex.
This instructor-led, live training in Michigan (online or onsite) is aimed at marketing staff, sales staff, and customer service representatives who wish to set up, manage, and monitor Salesforce and its capabilities to better serve their constituents for government.
By the end of this training, participants will be able to:
Set up their Salesforce account to manage profiles, track activities, customize views and layouts, and personalize settings.
Utilize Salesforce features and tools to engage, acquire, and service both existing and potential constituents.
Create reports and dashboards to generate valuable analytics and insights for government operations.
This instructor-led, live training in [location] (online or onsite) is designed for administrators who wish to utilize Salesforce Lightning to develop web applications for government use. By the end of this training, participants will be able to:
- Construct responsive applications using Salesforce Lightning.
- Develop applications with minimal coding.
- Create a Lightning application from scratch.
Objectives: Upon completing this course, participants will be able to:
Manage and maintain advanced data quality within Salesforce for government applications
Create and optimize automations using Process Builder, Flow, and Workflow Rules to enhance efficiency in public sector workflows
Configure advanced security and sharing settings to ensure compliance with government regulations and standards
Build complex reports and dashboards for data-driven insights to support informed decision-making in the public sector
Troubleshoot common issues and apply best practices for performance optimization to meet the high standards of government operations
Course Format: Instructor-led training with hands-on exercises, group discussions, and practical labs designed to align with public sector workflows and governance requirements.
Upon completing this course, participants will be able to:
Comprehend the essential knowledge areas of the Salesforce Administrator exam for government applications
Implement best practices and strategies for each topic area
Engage in practice with exam-style questions and real-world scenarios relevant to public sector operations
Enhance their confidence in passing the exam through structured preparation
Course Format: Instructor-led training, including mock exams, group discussions, and practice exercises tailored for government professionals.
Duration: 1 day (7 hours)
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Testimonials (5)
The way of interaction with students
izabela - BCA Polska Sp. z.o.o.
Course - Salesforce for Sales and Administration
The trainer was flexible and was always looking for our feedback. Prior to going to the next topic he wanted to make sure everybody understood what was explained in the previous one.
Valentin - PTC EASTERN EUROPE S.R.L
Course - Salesforce for Administrators
Fortunately I was 1 on 1 with my trainer. This was very good. Victor worked at my pace, he explained things clearly and I was very happy with the outcome.
Craig - Superior Minerlas
Course - Salesforce for End Users
application scenarios introduction
Rachel - ge ren
Course - Salesforce CPQ for Administrators
The style and method of Training, it was more interacting than just listening in through the whole training, She gave me chance to practically apply her teachings while she was doing the training. So i really enjoyed that, gave me all the attention and asked where and what needed her to show me and i learned so many new features and have more knowledge now than before, i also gained some confidence in doing my work and using Salesforce.
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